At Bank of America you always get more. So who better than Billy Idol to help promote their preferred rewards credit card?
On set, director Christopher Guest went into his Nigel Tufnel impersonation, which was as great as it sounds.
Bank of America is the official bank for MLB. They were looking for a unique way to connect with baseball fans. So we created a social platform where any fan could share their favorite baseball memories, posts, and videos using #MLBmemorybank. We seeded the idea with some original content, then just sat back (not really) and watch the hashtag take on a life of its own.
This is what the fight against AIDS looks like. With partners like Bank of America, (RED) is able to help mothers in Africa with HIV prevent the transmission of the disease to their unborn children.
In my five years working on this business, the world has seen the number of kids born with the disease decrease in half. Together we are truly getting one step closer to ending AIDS.
Dunkin' is a machine, whether they're teaming up with Sony Pictures, creating holiday specific broadcast, or just inventing in-game coffee stores and products for games like Sims. So on this promotion we had our hands full.
For the MIB (Men In Black) franchise we put together an integrated campaign that featured both coffee and aliens. We captured one lovable creature named Spikey and brought him to life
in the smart phones of Dunkin' customers. To keep him alive, you had to play games with him and feed him coffee and donuts. What's not to love?
To create this multi-million dollar advertising campaign for Dunkin' Donuts, we culled through tens of thousands of Facebook and Twitter posts to select Dunkin' fans that would appear in six new television commercials based directly on their original social content.
Rebrand VH1 music channel, an American classic, while shooting with a French director Gondry? Count me in.
https://www.youtube.com/embed/I6gwqxluzWY?rel=0&controls=0&showinfo=0
For the Outdoor Games' return to ESPN, we took our crew up to Vancouver BC and put some TNT into a few (stuffed) animals. Relax, PETA no animals where harmed in the filming of these spots. Although in order to get the cougar to react the way he did, they bated him with a cub. I'm pretty sure the cub is still in therapy.
To celebrate Fenway Park's 100th birthday, we created OOH that you could reach out and touch.
It doesn't get darker than this chocolate.
Who doesn't like a good video game? From the first time I put a quarter into a Pong machine I was hooked. Cut to 20 years later, and I'm asked to create work for the company that started the obsession. In the spot for Stuntman, we took game footage and turned it into a simple idea: always buckle up. (During the interview process, you can ask me about the time I rolled my father's Ford Granada coming back from CCD basketball practice in North Kingston, RI.)
In this spot we asked the question: what if distance was a commodity?
Side Note: We ended up shooting the golf portion of this spot up at Clint Eastwood's private golf course. He happened to drive by and proceeded to invite us to dinner, where I asked him for a "selfie" before that was a thing. He looked at me and said, "you don't need that."
If you live in New England you either play, coach or watch hockey. I prefer the latter.
A body image campaign that encouraged people to love their flaws. This campaign started out as just a simple bumper sticker idea and like any good idea it grew.
Don't let fear of paperwork, bad credit or a huge downpayment keep you from owning your dream cabin. Our mythological friends give you a dose of reality. Click play and shatter your #MortgageMyths